SEO and site development, the news announced at Google I/O 2021

We are back again with Google I/O 2021, the big virtual event organized by Big G to take stock of the latest updates of all the ecosystem products: if progress in the field of artificial intelligence has definitely stolen the scene, with so many ads related to AI applications that in the near future we can use, such as Google MUM to improve the understanding of queries, some small anticipation has also arrived in the field of SEO and web development.

News about SEO: updates for Web Vitals and Web Platform

It is an interesting insight by Detlef Johnson on Search Engine Land that accompanies us to the discovery of the ads and SEO news arrived during Google I/O 2021 and, in particular, on what is coming for the Web Vitals and the Web Platform, consists of open Web technologies that “allow the Web to function as a virtual substitute for an operating system and browsers that provide experiences similar to applications, something that users expect from companies like Google”.

Overall, what emerges from the event is that there are (still) many things to expect in terms of technologies available on Google, which is working to offer more browser and API support for Web Platform technologies, some of which are already ready.

It is therefore important to keep up with the fast pace of these changes in website development, web app creation and technical SEO work, because these innovations can impact on the ranking and the ways in which we can engage the website audience, clearly determining factors for online business.

What is changing on Chromium and Chrome

The first news front is related to Google Chromium, which is the basis of some of the leading web browsers market, such as Chrome, Microsoft Edge and others.

Google Chrome is indeed dominating the market, with a diffusion share that is currently at almost monopoly levels (basically, as Google searches over other rivals), and has become the main browser on which to write code, also taking care to provide a fallback for unsupported features or sticking to technologies that are also supported by Safari and Firefox.

The only competitor browser that exceeds the double digit in terms of users’ market share is Safari claimed, no doubt, by Webkit that powers iOS’s in-app Web view. It is important to realize that the latest Google development companies announced at Google I/O coincide with unprecedented increases in browsing activity.

In particular, a multi-market study on the Globalwebindex coronavirus indicates that at a key moment, July 2020, there was a rapid growth that generated these data:

• 70% more time spent on mobile phones.
• 47% more time spent on laptops.
• 33% more time spent on PC or desktop.

New safety features

Going into the details of ads on this front, the first novelty concerns the introduction of a safety sandbox feature that isolates instances of inline frames. As Johnson explains, “the <iframe> cross-site content embedded in a page as a Youtube widget now runs in an autonomous process, separated and detached even