Quality raters guidelines, Google updates the evaluators document
After 314 days, or 10 months and 10 days, here comes the new update for Google quality raters guidelines, meaning the guidelines that the search engine submits to its quality raters to address the work of evaluating the SERPs. According to the first readings, there should be no major interventions or changes, but it is still useful to find out which sections are updated, so as to have a general overview of what is important to Google in search results.
Quality raters, guidelines updated on the 14th October 2020
The previous version of the guidelines for Google’s external evaluators dated back to December 5th, 2019 and, as we said in our article, it stressed the importance of excluding personal prejudices in the analysis of results in order to provide users with objectively better answers.
Almost a year later – and what a year, this 2020! – Google then put its hands on the PDF document and, on 14th October 2020, published the new updated and expanded version, which goes from 168 pages to 175 pages.
https://static.googleusercontent.com/media/guidelines.raterhub.com//en/searchqualityevaluatorguidelines.pdf
Among the most useful ne