Local Search and Google My Business, main trends of 2020
The Coronavirus pandemic caused a rollercoaster effect on local search behaviors in 2020, because public health recommendations, Compulsions to stay at home and increases in virus infection rates have collectively influenced consumer behaviour. On a general level, the total searches and the overall visualizations in all the fields have reflected the progression and the impact of the global pandemic, as we already noticed last year, but an American study focused on Google My Business’ insight trends to analyze what happened.
The study of trends in local search
The research was carried out by Rio SEO, a local marketing platform (from which we obtained all the graphs on the page), which monitored US consumer trends in over 200 thousand locations in a range of verticals, noting the “dramatic effects” of the pandemic on local research and offering insights on how companies can become more effective in monitoring local search habits and exploit such changes to improve their economic performance – information and indications that can also be useful to the European market, where the scenarios were similar.
