Europeans and Google, new trends on the Coronavirus
Halloween is behind us by now, but it is still a period of great anxieties and fears for European people, who are pouring more and more online looking for information and news on the latest developments on the second wave of infection by COVID-19. This is what emerges from our latest analysis on Google trends, which show that the search engine has become more and more an immediate reference to find out what is happening in the news, also overcoming the interest in other general and daily topics. Our study has been conducted on Google Italy only, but the same trends are similar for other languages/markets as well, since the situation related to the COVID-19 is common in most countries of our continent.
Searches about Coronavirus are back up
In October, in particular, the trend for “Coronavirus“, a keyword that reached an average volume of 60,500 searches per month according to Zoom Trends estimates based on the Covid-19 Impact, the SEOZoom algorithm developed precisely to provide more accurate and up-to-date data to those who work in online marketing.
To have a comparison, it is still far the peak for this keyword (reached back in March with 450 thousand searches), but in the months of “phase 2” the searches had fallen below 50 thousand.
On the rise are also all the keyword related to information on Coronavirus: for instance, the words “contagio” (infection) and “mascherine” (masks) – (respectively, over 5400 and 33 thousand searches estimated) – have basically returned to the levels of last April, and a similar trend is also noted for the volumes of “coronavirus sintomi” (coronavirus symptoms) and “coronavirus bollettino” (coronavirus report).
Anxieties and fears are pouring online
What exactly are Italians looking for on Google? In th