Google: headings are useful to clarify the paragraphs’ focus
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John Mueller’s words on the “Google titles” issue made a lot of clash a month ago, when he addressed the role that the content headings (the subtitles we usually give to the different paragraphs we split the page text into) have for the search engine – and, therefore, for the SEO. A few weeks later, during last English Google Webmaster Central office-hours the Senior Webmaster Trends Analyst comes back on topic adding new (so much more) useful indications to our work.
Problems of visibility for an eCommerce
The new intervention was born out of a question formulated by an eCommerce owner facing indexing and ranking problems with his product pages, builded with “big featured images, a lot of text and quite generic headings“. For