Google launches new optimizations for the key moments of videos in Search
There are more and more videos in Google Search, we said some time ago, and now there are also new ways to optimize these resources on the pages of our sites: after launching the “key moments” two years ago, in fact, now Google makes it easier to enable this feature for videos posted on sites, without the need to manually label each segment to make them appear among the rich snippets of SERPs.
The new way to enable key video moments in Search
The announcement comes from Danielle Marshak, Product Manager of the American company, who writes a blog post to explain the scope of the intervention, which precisely allows you to enable key moments for videos uploaded on our site (and not on Youtube) in a less complex way.
All we have to do, now, “is to tell Google the URL pattern to switch to a specific timestamp within the video”: Google will use “artificial intelligence to identify key moments in the video and display direct links to those moments in the search results”.
