Google Search Central, more info and a new tool for users
It has been a year since Google turned the old Google Webmasters blog – and all related channels – into a new moniker, namely Google Search Central: an attempt to gather all the original content in one easy-to-find location, to provide clearer and more immediate information for all types of users. The operation actually turned out to be more complicated than expected, and the Googlers tell all the critical issues encountered and the changes made in these 12 months.
Google Search Central celebrates its first birthday
The article signed by Lizzy Harvey and Gary Illyes of the Search Relations team explains in rather detail what were the interventions on the Google Search Central site in the last year, what was added or changed in terms of tools and content, but also what were the most difficult operations to carry out.
In summary, thanks to the collaboration with Google’s internal SEO team, the work focused on improving content, producing a lot of new documentation, on the migration of 13 local language blogs and on the development of a new checklist that now appears on the home page.
The new interactive checklist
In addition to the rebranding (and the official baptism for the new partner of Googlebot, which is now called Crawley), the main news is the interactive checklist that now appears on the home page of the site, a widget that recommends articles based on the role selected by users and allows you to explore documents faster to improve your presence in Search.
Basically, each user can select their own profession or their own interest in digital between entrepreneur, marketing professional, developer or SEO and the checklist will change based on this, offering more targeted information and a more streamlined and structured way to explore content on Google Search Central. Also, since SEO often also search for non-SEO content, is it possible to share a specific learning path or checklist designed for website owners by setting it as the default parameter in the URL ? card=owner.
To build learning paths, Google has analyzed the audience and noticed that users arriving on the home page try to