Google changes its featured snippets: stop to double clicks in SERP
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This January keeps on bringing new surprises to whoever works inside the SEO industry: right after the launch of the January 2020 core update and other research system’s features, Google decided to intervene on featured snippets with a modification that completely overturns the nature of what was deemed as Zero Search Result.
No more double clicks for the site with featured snippets
The @searchliaison twitter account gives us the detailed info: starting from January 23rd and on global scale, if the result of a web page is displayed as featured snippet, Google will not replicate the link of that specific site on the SERP’s first page. The change is useful to reduce results and “helps users locate relevant information more easily”.
The composition of SERPs is changing
Up until a fe