Structured data, taking a look at Google’s latest news
It was one of the most important trends of the lockdown period, as evidenced by our study on the impact of Covid-19: activities at home have become an obligatory choice in the face of the closure of public places and gyms, for example, and even today, Given the continuing global critical situation, it is a preferred option for many. It is therefore not surprising that Google has decided to support a new type of structured data to be shown in SERP as multimedia results, which are used to mark activities from home or home activities.
Here comes the home activities markup in Google
Google has announced that multimedia results related to domestic activities are currently available at this stage only for searches from mobile devices in the United States, and appear for now for fitness related queries such as “online exercise” or “yoga at home”.
