Search Intent Tool – Discovering the users’ search intents
Did you ever happen to do the Keyword Research of the century? To feel super satisfied for having thoroughly dug up every single keyword concerning a specific sector and pull a big sigh of final relief?
Did you ever happen, immediately after, to analyze the huge collection of keywords and not have the slightest idea of how to manage and group them to define the editorial plan?
- How many articles do I have to write?
- How many of these keywords could be ranked with the same article?
- Which instead need a dedicated article with a specific focus?
I think this happens almost every time we finish the keyword research phase and we have to inexorably move to the action to get results with our content.
Obviously this happened to me too, until I decided to automate a series of SERP analysis processes that I used to manually do so to draw my conclusions and succeed in dividing my keyword research into keyword groups on which to focus the writing of each article.
The main problem of this activity was not so much the logical grouping but rather having the certainty of doing the right thing.
Probably my groupings made sense for me but would not have it for the search engine.
Google would probably have preferred for some particular focus on the subject to be omitted from the main article and covered in more detail in a related article.
The new SEOZoom Search Intent algorithm is born
And exactly from the analysis of Google’s behaviour we were able to create a new algorithm that can provide important insights for you to be able to make strategic decisions concerning the drafting of any article and the main focus to base it on, but most of all all on which keywords it is possible to obtain results and on which would be the case to create a secondary content.
All in all, this is what I have always wanted and that, I think, everyone has been waiting for a long time now.
Let’s look at the first data provided whenever we analyze a keyword
In the case of the keyword “Classic apple pie recipe” the new algorithm tells us immediately that it is not a Main Key, a.k.a that it is not the case to focus an article on it in order to make it rank on Google, if we want to rank with this keyword the article focused on the Main Keyword “Apple Pie recipe” will already do the job.
In the next four boxes we find very important information that will then be deepened further down the page.
- Keyword with same Intent
It is the number of keywords we could place in TOP10 with a single article on the main keyword - Main Intent total volume
The total search volume for which we could compete with just one article, the one on the main keyword. - Identified topics
It is the number of relevant terms detected by analyzing all the keywords. They represent some important focus to consider in the article. - Secondary topics
These are all the keywords you do not want to insert in the main article as the search engines currently prefer specific pages on the topic and not the main article written for the Main Key.
The summary data already represent a very interesting information but, as you know, Seozoom is made by SEOs for SEOs, so we wanted more, we wanted the details.