Over 100k new daily Web Stories on Google
Web Stories appeal to creators and readers, to the point that over 20 million of these contents are already online, with 100,000 new stories added every day, published on 6,500 new domains since October 2020, when the format was highlighted on Google Discover. These are just some of the numbers and information revealed by Google on Web Stories, which certify the success of this initiative.
Google Web Stories, a growing success
“The goal of Web Stories is to allow publishers and creators to easily create and take full ownership of their content,” recalls Vamsee Jasti, Product Manager for this project, which he calls “surprising” the reception by publishers – especially in the United States, Brazil and India, as shown in the chart published in the article.
The numbers have grown especially since October 2020, following the decision to bring these stories to Discover so as to offer users “a custom stream of the best web stories on the Internet”.
5 insights to create engaging web stories
Millions of users see and interact with Web Stories every day also in Google Search, explains Jasti, precisely by virtue of the features of this content, which with its engaging and intuitive format allows “spectators to take a virtual snorkeling trip, try a new workout and prepare tasty desserts”.
But the creators of Web Stories ask for some more specific insights to intercept audiences, and Google then shares 5 general trends that have proven successful so far to optimize engagement and click history, that add to the advice already provided to improve the SEO for Web Stories.
- More engaging topics
The topics that create more engagement are those related to lifestyle, which surpass each other vertically and adapt well to the Web Stories format especially when they “contain aspirational images and practical information”, as well as relevant product partnership opportunities.
- A content with more impressions
The websites’ web stories in the vertical Art and Entertainment and Food and Drinks get th