Optimizing web pages by matching the search intents – URL Search Intent Tool

It has only been a few days since we released the feature that allows you to discover the search intents of users behind every single keyword. 
The functionality is very useful if we are planning to write new articles and in fact we quickly integrated it into the editorial assistant. But what if we had already published our pages? What if we wanted to know if we matched our users’ search intents starting from an existing URL?

This is a very common requirement, we all have web pages written in the past, maybe without the support of evolved tools like SEOZoom and the editorial assistant and we would like to make sure that they get more results by filling their gaps.
Starting from this need, we have created a brand new tool able to analyze a URL and understand which Search Intent its content was actually written for.

To identify the Search Intent of a web page, SEOZoom first tries to identify the Topic and then breaking it down to locate the Main Intent Keyword. If the web page is not ranked for any keyword, then identifying its intent will be virtually impossible.

Let’s identify the Main Intent Keyword

What is the article hosted by the selected URL all about?

In the first part of the analysis the main Keyword for the Search Intent of the page is identified and information on its search volume, its seasonality and the trend of the research volume related to current trends are displayed.

Intent Match
The second box shows a percentage that indicates how many of the topics that complete the Search Intent have been matched by the content on the page analyzed. In the image we see that the page has matched 324 keyword out of 742 (43.67%), this means that the content has taken into account half of the aspects that interest users and therefore Google has suitably rewarded it.

URL Competitiveness
The third box shows us how competitive the content at the URL indicated is. In the picture you can see a very high competitiveness of the page as it tries to compete for a research volume of 92.340 monthly searches out of a total of 104.120 available, with a very high percentage of 88.69%.

Best URL on Intent
In the last box is highlighted the web page that is getting the most results on the Search Intent identified. Unlike the other information boxes, here is shown the estimated Traffic and not the number of searches for which it competes as the best URL is definitely the one that is getting more organic visits from Google.

After this introductory section, very useful to understand the current state of the web page, you get the real information related to the user’s search intents and in detail how the web page in question has matched or not the search intent.