Not only Google Search: how works the SEO for YouTube
It is not all about Google Search, the classic search engine that is cross and delight of our business: in recent times is also taking off more and more the display of multimedia resources of all kinds, and the Mountain View group was very farsighted in acquiring YouTube back in 2006, which then became the most important platform in the industry. And just like Search, this system also follows its precise SEO rules that determine the ranking and visibility of videos, as explained by an official page of the company.
How works the YouTube search
As part of the wider user engagement project, Google has put How Youtube Works online, a completely new site that offers an in-depth look at all the components of the platform and answer the most frequently asked questions about search results.
As the description of the page reads, “every day millions of people come to Youtube to be informed, inspired or just having fun: over time, questions have emerged about how Youtube works, so we created this site to provide some answers and explain what we are doing to promote a responsible platform on which users, creators and artists who make up our community can rely on”.
The commitment to make the platform safe
The first point on which attention is focused is the commitment to make Youtube safer: the approach of Google is based on four R – Remove, Reduce, Raise up, Reward – that is:
- Removal of content that violates our policies.
- Reduction of the sharing of disinformative, harmful and borderline material.
- Promotion of authoritative sources for news and information.
- Valorization of trusted and reliable creators.
The Search on YouTube
In addition to these basic factors, there is then an entire section dedicated to the operation of the search and ranking system of the video platform, that gives u