How to get Google Ads credits for the Coronavirus crisis
After a few weeks from the announcement, here they finally come the practical indications to access the contributions that Google makes available to small and medium-sized enterprises that have been affected by the Covid-19 global pandemic. In fact, a support page has been published with all the requirements and steps necessary to have access to the “Google Ads advertising credits for small and medium-sized enterprises”.
Google’s initiatives supporting SMEs
As already explained by CEO Sundar Pichai, the US giant has allocated an advertising credit of 340 million dollars for SMEs all around the world so to support at least partially “the costs necessary to keep on staying in touch with their customers in this trying times”.
In order to identify the audience of beneficiaries, Google explains, is working a global team designed to consult and support the needs of small and medium-sized enterprises all around the world and the American giant already collaborates with them, from local shops up to companies with hundreds of employees and many locations.
Requirements to access
The credits can be used any time until the end of 2020 on the Ads with Google platforms and there are no applications or forms to be filled in order to obtain them: all it takes is for the SME to be an active advertiser since the beginning of 2019 so to receive a credit notification directly in its Google Ads account.
There are, however, a few stakes to get the benefit: SME advertisers must have active accounts from the beginning of 2019 and advertise directly on Google platforms or through partners.
Even more specifically, the company must have spent in Ads for at least 10 months of 2019 and in January and/or February 2020: therefore, those who have not spent enough last year or have not invested anything in this will not be able to get credits, as accounts opened during this 2020 are excluded.
There is also another useful clarification: each eligible customer will receive only one advertising credit, even if he makes ads with multi