Here globally comes the Helpful Content system: beware of content usefulness
It has been one of the big topics of the last few months in the United States, accompanied by bombastic premises that, however, have not (yet?) given the expected effects, at least in terms of SERPs upheaval: about three months after the release on the U.S. version, Google has officially rolled out Helpful Content System, formerly known as Helpful Content Update, also in all other versions of the search engine. And so, as of December 5, the new algorithm that takes into account the usefulness of content for ranking purposes is finally working on a global level: let’s find out everything there is to know about this update and the best practices to keep in mind in order to publish quality pages according to Google’s criteria.
Google’s Helpful Content System extended to all languages
Helpful Content System is the fully automated system through a machine learning model that Google designed to reward web pages created for people rather than for search engines with higher rankings, and aims to better rank content that adds unique value to the Web beyond what is already widely available on other sites and from other publishers.
Originally launched in late August 2022, as of Dec. 5, the operation of this system has been extended to content globally in all languages, as made official by an announcement on Twitter:
The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more: htt