Google Webmaster Conference, SEO suggestions and inspirations
Not only SMXL19 and SEO Doomsday: last week (farther away than Milan!) there was a second huge field meeting as well, with the Google Webmaster Conference taking place for the first time ever right inside Mountain View’s headquarter. Barry Schwartz on Search Engine Land covered the event and gathered both inspirations and indications from the meeting, so let’s see together which were the main points speeches had focused on (and, for that, what Google actually wanted to share with over 200 attendees).
Google Webmaster Conference’s main topics
Schwartz spotted a total of five interesting themes, particularly about:
- Structured Data
- Research with the emojis
- Deduplication Advices
- Suggestions on crawling and rendering
- Synonyms management
Actually, there wasn’t any staggering announcement, but the Googlers explained in further details how the whole Google system works, hence providing the needed support to SEO specialists to plan their daily activity, as well as to think about future strategies based on the newest trends. Here is what was highlighted (pic from twitter).
The structured data’s value
The true importance of structured data for any site should be more than known by anyone by now, but to be definitely sure we just need to linger a bit more on the work Google has redirected on this factor for years. From this year’s webmasters conference we understood that the commitment is high and there could soon be an increase in the support of further&n