Google: the text of featured snippets now highlighted on the hosting site
A long development phase was necessary, with some examples already tested last year (as we were recounting), but now officially debuted the latest news from Google to encourage reading by users, that is the highlighting in yellow of the portions of text from which the algorithm extracts the featured snippets shown in SERP and the direct jump on the part of the page in which this text appears.
La nuova feature di Google
To give news of the final release of this feature is the account @searchliaison on Twitter, which informs us that “by clicking on a featured snippet, now users land on the exact highlighted text for HTML pages”, when Google can “safely determine where the text is located” and the user navigates through “browsers that support the underlying technology”.
The technology is simply Scroll To Text for HTML pages and it is not a completely innovative feature, because it is already active for AMP pages<