Google tests (once again) emojis and favicons among Ads results
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At the moment it is just a small experiment, as confirmed by the public voices of the company, but it can give an idea of the direction that the colossus intends to take: Google Ads returns to show favicons and emojis among the textual resultsappearing in SERP, so as to help users to identify an advertiser more easily and to distinguish it from competitors.