Google Search, a restyling for mobile search results
A new look for search results from mobile devices: a few years after the main intervention, Google has decided to lay a substantial hand on the design of the SERPs with which it responds to users who use smartphones and tablets, making the interface cleaner, more modern and easier for people to read.
What is new for Google mobile
In short, in the last few weeks has started an overall update of Google search results from mobile, which has led to a change in the fonts, shapes and colors of the search experience, including also features such as knowledge panels and the main search result snippets.
Only apparently small news, since in reality any change in the appearance of Serps could lead to changes in user behavior, in terms of visualization (remember the Pinball pattern, the tendency to an increasingly decentralized look, which does not follow standard trajectories) and effects on clicks and organic traffic.
Google’s explanation on the new layout
Google has been testing these new design layouts for several months now, and some observers such as Barry Schwartz have noticed the first changes as early as October and December 2020, but it is only in January that it was confirmed, also thanks to a post on “The Keyword” site in which Aileen Cheng, Google designer, explains the extent of the change and especially the reasons that convinced the need for a redesign of Search from mobile.
“We wanted to take a step back to simplify a bit, so that people can find what they are looking for faster and easier,” he says, calling the surgery “refreshing, like a breath of fresh air!”.
Part of the work was dedicated to revolutionizing the look while keeping, however, the familiar look: “My three-year-old has recently dropped a handful of Lego in his hand – red, yellow, green, blue – and told me «Mom, this