What rich snippets are and why they can help the SEO
For some people the term may appear vague, even if it is a feature that we have before our eyes every time we use Google Search: we discover something more about rich snippets, one of the additional forms of result that Google shows users, to better understand how they work, how they are obtained and how they can help both the SEO and page visibility.
The evolution of Google SERPs
Up until about 2009, and so just over 12 years ago, search engines presented their results without particular ornaments, and Google itself focused its SERPs simply on the famous, classic and perhaps missed 10 blue links, easy to optimize with a few very raw techniques compared to those of today.
Then came a brand new user interface, which began to use information retrieved through structured page data to provide better, more accurate and enriched results to users, and the evolution has continued to this day, with search results that look very different than the origins, especially on mobile. Depending on the query and the search intent, we can then see extra information under the links, various large blocks of rich content – often visual or action-oriented – and then more side panels, carousels of images or news and so on.
This means, first of all, that it is no longer enough to try to optimize the site to rank among the 10 blue links, as we once did, both because users have evolved, learning to use a different l