Google challenges Amazon and launches its new Google Shopping
A war among giants: Google keeps on widen its activities in the Web world and now it’s challenging Amazon, Alibaba and every other marketplace through its Google Shopping, recently renewed and enhanced. The platform experimented in the United States allows the public to not only view other shops’ products, but to also have a custom home page, to use Google Lens app in order to discover new goods and to monitor the price trends.
Info and prices on eCommerce sites and physical shops
The news has been published on Google’s blog and Surojit Chatterjee, its Vice President, Product Management, Shopping, has highlighted the main aspects of the amendments: users will now find the top pricing and places to shop thanks to Google Shopping. Very noticeable is the fact that it used the word “places” instead of “sites”: As well as keeping track of eCommerces, infact, the parallelo search engine also follows physical shops (if the reseller allows this kind of communication) and informs you about proposed prices!
According to Surojit Chatterjee, the renewal of Google Shopping had as prime target to “making it a little easier“, because now the platform “gathers every buying info from the Web and physical shops in order to easily find out and buy what you are looking for“, even benefitting from the complete integration with Google Maps.