Google and Wall Street Journal, SEO community’s reactions

Wrong quotes, bad interpretations, interviews discarded as unfit to their own theory: the Wall Street Journal article that pledged to unveil Google’s manipulations and interferences on its own research system has actually “brought together” the entire SEO community, that deemed it anything but convincing and reliable as it is based on “rumors” rather than true facts.

Wall Street Journal vs. Google, the case continues

We already talked about it in our yesterday’s analysis, but in the past few hours Barry Schwartz published on Search Engine Journal and Seroundtable two further insights that “dismantle” Wall Street Journal journalists’ theories, revealing (for real, this time around) that the piece was builded on a biased position of attack against Google and, probably, a poor knowledge of the topic, a.k.a  how does the search engine work.

The whole SEO community defends Google

“At first, reading the title of this news bomb, I thought maybe the Wall Street Journal had uncovered something”, explains the editor we often quote here on our blog pages, then recounting his increasing sense of disbelief. Not for something Google may allegedly done, but in “how the Wall Street Journal could publish such a scathing story about this when they had absolutely nothing to back it up“.

The comments of the SEOs and whoever knows how Google works

Plenty of statements came to back up Schwartz’s considerations, though, sourcing right from the entire SEO community; for instance Bill Slawski tweeted that “Barry did a great job of providing a foundation for his expertise, which the WSJ failed to do completely”, while Glenn Gabe stated that “Barry did an unbelievable job breaking down the flawed WSJ article about Google. It’s almost like Barry published the article they were trying to write”.

Eric Enge (one of the authors of The Art of SEO, still a fundamental pillar of the field) was not easy on them either, remarking