From June 2021 Core Web Vitals as ranking factor on Google
UPDATE OF APRIL 20, 2021
More time to prepare ourselves (and our sites) for the Google Page Experience Update: a few weeks from the beginning of May, in fact, a post on the official blog of the Californian company has in fact made official that the departure of this innovative system to evaluate the user experience on the page was postponed to mid-June 2021.
The decision: Page Experience Update postponed by one month
Google has therefore decided to wait a few more weeks to launch the update that will see the Core Web Vitals become ranking signals along with other technical criteria, and that also its release will be gradual and “will not play its full role in search rankings until the end of August”.
“It’s like when you add an aroma to a food you’re preparing: instead of adding flavor all at once to the mix, we add it slowly over this period of time,” explained Jeffrey Jose, Product Manager on Search.
One of the reasons pushing for a gradual implementation is the willingness to monitor the impact of the update for any unforeseen or unintentional problems. Also, the article says, sites should not expect drastic changes at the time of launching this update, since the experience of the page “will be one of the many factors taken into account when classifying web pages”.
Everything else we know about the Page Experience update remains the same in relation to search results – and is listed below.
—
Google’s announcement: Page Experience starting from May 2021
Now we also have a date: starting from next May 2021, Google will begin to evaluate Core Web Vitals as a ranking factor in the context of the most general revolution of the Page Experience, which also takes into account other previous parameters on the User Experience provided by the site. In addition, from that moment on SERP will appear a “visual indicator that highlights the pages that offer an excellent Page Experience” and all sites will be able to appear in the Top Stories feature from mobile, as the prerequisite for the use of AMP falls.
These are the central points of the announcement given by Jeffrey Jose, Product Manager on Search, from the pages of the Google webmasters blog, in which the point is made on all that these changes mean for webmasters, SEO and all those who operate on the Web.
The first news on the launch of the Google Page Experience Update was revealed last May, an