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Update timeline

Google updates: every update to the search algorithm

Timeline, rollout notes and the operational memory of Google updates: Core Updates, Spam Updates and every relevant change in Search.

From 2011 to today Latest entry 25 September 2026
80 Updates recorded
31 Core Update 15 Spam Update 24 Ranking systems 7 Policies and guidelines 3 Other updates

Each entry starts from Google's official announcement and records its dates, scope and rollout status.

80 updates found

  1. 2024

  2. Spam Update

    Site reputation abuse: Google’s anti-spam rule

    It is the latest chapter in Google's fight against spam and attempts to manipulate SERPs with abusive and manipulative practices. Site reputation abuse, in Italian “site reputation abuse,” is the policy by which the search engine is trying to curb practices known as parasite SEO, by which external content hosted on authoritative sites exploits their established reputation to gain positions in SERPs without offering real value to users. So let's try to understand what is going on, why Google decided to intervene so quickly, and which sites were affected.     Read more
  3. Spam Update

    Site Reputation Abuse Update

    Google intensifies the rules of site reputation abuse, a practice in which third-party content exploits a host site's ranking signals to manipulate SERPs. It is now explicitly prohibited to publish such content, even with the direct involvement of the site owner. In addition, Google has updated its systems to evaluate sections of sites independently, preventing sub-sections from gaining unwarranted advantage from the domain's overall reputation. Read more
  4. Core Update

    November 2024 Core Update

    Google has released a new algorithmic core update, the November 2024 core update: as usual, it aims to improve the quality of results and the identification of useful content, proposing to reduce the appearance of content that seems to be created just to get good results in Search.
  5. Other updates

    Removal of Google cache link

    Google has removed the cache link from search results, removing public access to archived versions of web pages. The feature is being replaced by a partnership with Internet Archive and its Wayback Machine. Read more
  6. Core Update

    Google August 2024 Core Update: winners and losers

    “Oops, Google did it again,” we might say paraphrasing Britney Spears. Once again this year, as is now “tradition,” the Search giant launched an algorithmic update in the middle of August, which disturbed or at least threatened the vacation season of SEOs and webmasters. In fact, the impact of this August 2024 Core Update does not seem to have been that violent, nor do the claims of Google, which had spoken of an intervention launched (also) to help sites that had lost rankings and traffic with previous updates, appear confirmed.     Read more
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