Update timeline
Google updates: every update to the search algorithm
Timeline, rollout notes and the operational memory of Google updates: Core Updates, Spam Updates and every relevant change in Search.
From 2011 to today
Latest entry 25 September 2026
80
Updates recorded
Each entry starts from Google's official announcement and records its dates, scope and rollout status.
2026
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Core Update
February 2026 Google Discover Core Update
The first core update exclusively for Discover is now live. Google is separating the feed’s ranking from that of Search, prioritizing precise localization and vertical expertise. Read more 2025
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Core Update
December 2025 Core Update
Google's “regular” December 2025 Core Update has been launched, aimed at improving the ability of ranking systems to show more useful and relevant content. Read more -
Core Update
What a shock for SERPs: all the data from Google’s June Core Update
Sixteen days of volatility and changes in the landscape, with an immediate and visible impact. This time, the rollout of Google's June 2025 Core Update did not just cause a slight, almost painless shock, because many saw certainties disappear, with fluctuations affecting major brands, editorial sites, food, sports, and historic portals. And even though, as usual, there were no additional technical communications or operational explanations, the update exposed – once again – how illusory it is to believe that content, links, or technicalities are enough to guarantee a “place in the sun” in SERPs. Read more -
Core Update
June 2025 Core Update
Google has released its second major update of the year. As usual, it aims to improve the quality of search results with substantial changes to its ranking systems, without targeting specific types of content or violations. -
Core Update
March 2025 Core Update
Google has released itse March 2025 Core Update, the first update of the year, to “improve relevance and user satisfaction through high-quality content”. Read more
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After the update
From the announcement to the numbers
Data & ObservatoryThe analyses that read our proprietary data: Core Updates, AI Overviews, industries, SERPs and winners and losers. Not opinions about the algorithm: numbers you can check in the Observatory.
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