Ads online, Amazon undermines Google in the USA
It is too soon to talk about cracks, but some hints of earthquake are certainly there: for the first time in years, in the US market Google is not reinforcing its position of absolute monopoly toward investments on online advertisement, and is actually closing on a losing curve against juggernauts such as Amazon and Facebook, that recently won the attention of advertisers overseas.
USA market, it is a daring match between Google and Amazon on ads
To unveil the news here comes a study by eMarketer, an american company specialized on digital researches, that pictured the ongoing situation of the US market of online ads, highlighting how competitors are undermining Google’s position. The distance keeps on being huge, anyhow, but as we were saying it has been years since last time the Mountain View company closed on a losing trend.
Google’s adverts results
Overall, the ads market in the US is going to grow by about 18% this year reaching 55,17 billion dollars: Google now owns a slice of 73.1% (about 40 billion dollars), remaining by far the ruling player, but previsions for the upcoming years extimates a further decrease toward 70% of the market in 2021, already.
Amazon’s boom
Gaining ground and investments is now mainly Amazon, that will close 2019 with boom profits and also is the only big player that should have a growt