7 creative tips from Google to improve your Web Stories
Google continues to focus heavily on Web Stories, the new snack-format content experience that users can find among mobile SERPs (also on desktop, but with less rewarding fruition) and that in recent months has been used by publishers to tell interactive and high quality stories. To try to push even further on the dissemination of this feature, the company’s official blog has published a guide with 7 creative tips to make the stories more interesting, compelling and beautiful.
An increasingly used and appreciated format
The article is signed by Ryan Warrender (Product Partnerships Manager, Google Web Creators), who also announces that Google has created a series on Youtube, called Storytime, dedicated to let publishers know the Web Stories format and all the creative possibilities.
In these videos, in particular, Google offers production suggestions, teaches you to build a narrative and bring out the content of stories to get more traffic, provides other topics related to the technical aspects of creating attractive Web Stories.