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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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24 May 2021

From Search to Shopping: 11 new Artificial Intelligence apps in Google

Not only MUM: during Google I/O the scene was dominated by the applications of the near future made possible by […]

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Here comes Google MUM, AI search algorithm a thousand times stronger than BERT

A thousand times more powerful than Google BERT: a remarkable presentation (and a promise) for Google MUM, the new search […]

20 May 2021

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Local Search and Google My Business, main trends of 2020

The Coronavirus pandemic caused a rollercoaster effect on local search behaviors in 2020, because public health recommendations, Compulsions to stay […]

11 May 2021

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Google Search News of April 21, what is changing in Search

Our month of May begins with a look back, useful to take stock of what are the latest developments, the […]

4 May 2021

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Spam on Google is increasing: in 2020, 40 billion pages with abuses have been blocked daily

2020 has been an exceptional year in many ways that, but if we only talk about aspects related to the […]

3 May 2021

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Indexing issues? Now they can be directly reported to Google

It is the primary phase of the path that leads to the presence in SERP, and sometimes can give some […]

30 April 2021

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The 2 reasons why Google can remove content from search results

Content missing from search results? Sometimes it can be a decision made by Google to ensure that the Search continues […]

22 April 2021

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From June 2021 Core Web Vitals as ranking factor on Google

UPDATE OF APRIL 20, 2021 More time to prepare ourselves (and our sites) for the Google Page Experience Update: a […]

20 April 2021

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Zero-click searches, Google replies to the study

Less than 24 hours: this was the (little) time Google needed to reply to the results of Rand Fishkin’s study […]

29 March 2021

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Zero click trend is increasing: two out of three searches end on Google

Throughout 2020 nearly 65 percent of searches on Google ended on the same page as search results without even a […]

24 March 2021

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