Google Search News of April 21, what is changing in Search
Our month of May begins with a look back, useful to take stock of what are the latest developments, the news and the changes underway in the world of Google Search: it is still John Mueller from Switzerland to guide us in this appointment with Google Search News, which traces the work on the search engine until April and offers the usual informative contribution to site owners, publishers and SEO who want to be up to date with what happens around Big G.
April Google Search News, the menu of the latest news
It has been three months since the previous video and many things have engaged Google, the Search Advocate of the American company, which then presents the rich index of this episode, which focuses in particular on the changes announced compared to the Page Experience Update, on best practices for videos, on updates related to the Google Search Console and much more.
Slips the Page Experience update
The first in-depth news is the postponement of the Page Experience Update: as announced in recent days, Google has decided to begin the rollout of the update in mid-June (and no longer in May), so as to give more time to site owners to adjust the shot and improve the pages before “things start to take off”.
Mueller explains that “the change will happen slowly over the course of two months on a page-by-page basis”.
Focus on the page experience
Changing the page experience is an imminent ranking change that takes into account the user’s experience on web pages, including and evaluating technical elements, such as the correct presence of https, and quantifiable metrics for speed and reactivity.
Mueller points out that the Page Experience is “just one of the many factors that our systems take into account”: therefore, there is no need to make a frantic rush to corrections, but it is more useful “take the time to find good solutions for your websites and your users, remembering that each website is a bit different”.
Part of this update is based on the