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From Search to Shopping: 11 new Artificial Intelligence apps in Google

From Search to Shopping and health: Google announces 11 new apps based on the development of Artificial Intelligence systems

24 May 2021

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Here comes Google MUM, AI search algorithm a thousand times stronger than BERT

Google I/O, the latest AI developments in Search and the MUM algorithm for language understanding, a thousand times stronger than BERT

20 May 2021

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SEO

CRO: what is the Conversion Rate Optimization and why it is useful to the business

CRO (conversion rate optimization) is key to any company: here the best practices to turn more users into clients

17 May 2021

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SEO

Videos for e-Commerce sites, the SEO best practices according to Google

Videos are crucial to e-Commerce sites: what are they and how to optimize these contents to increase brand awareness and engagement on site

14 May 2021

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SEO

User Experience for SEO: how much it weigh and how to take care of it

SEO efforts can be vain without a focus on the UX: how much the user experience matters and why it influences both the ranking and brand building

12 May 2021

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Local Search and Google My Business, main trends of 2020

A study on local search and Google My Business shows the impact of the pandemic on shopping trends and news consumer behaviours

11 May 2021

SEOZoom In

16 September 2025

ChatGPT, 3 conversazioni su 4 non riguardano il lavoro

12 September 2025

Core Web Vitals e CMS: Duda al top, WordPress in coda

12 September 2025

Intelligenza artificiale e canale IT: interesse alto, vendite basse

12 September 2025

Microsoft: Teams fuori da Office per evitare la multa UE

News

Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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SEO

SEO questions: Google answers to the most frequent ones

Technical doubts, but also advice on ranking and page optimization: Google's John Mueller answers the most frequent SEO questions

8 January 2020

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SEO

Google Research, 2019 main changes and trends

Overview on news, changes and trends emerged from both the SEO and Google Research during this just ended 2019

3 January 2020

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SEO

The list of all Google search algorithm's updates in 2019

A deep look into Google algorithm's updates and the afteshocks each of them produced on search result pages over the entire 2019

31 December 2019

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SEO

Meta tag robots, how to effectively use them for Google

A guide to meta tag robots: what they are and what the directives are for, how to properly use the indications on site and which are the commands for Google

30 December 2019

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