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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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3 June 2020

Official: Core Web Vitals become ranking factors on Google

It has been a few weeks since the Chromium developers announced the introduction of a new set of metrics to […]

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New Google algorithmic update: here it comes the May 2020 Core Update

The Google May 2020 Core Update started, a new algorithmic update of the search engine: what we know and what to do to recover placements

5 May 2020

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Google My Business, impressions and clicks drop due to Coronavirus

The Coronavirus had a strong impact on Google My Business, too: tabs suffered a total drop of clicks and impressions, but now starts the recovery

4 May 2020

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Google Shopping becomes free: more visibility for your products

Starting today in the US and soon in the rest of the world the Google Shopping showcase becomes free: here is what changes and how to exploit the chance

27 April 2020

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How to get Google Ads credits for the Coronavirus crisis

From the end of May Google Ads credits for SMEs: a total capping of 340 million dollars in advertising credits to whoever already invested in online ads

22 April 2020

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Covid-19 impact on organic searches

People and Google: SEOZoom analyzes how online searches have changed due to the Coronavirus impact, with reliable data on the most affected business fields

20 April 2020

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From Google an emergency fund for local publishing: what it is and how to request it

Urgent fundings for small and medium-sized online publishers all around the world: Google's initiative to support the editorial crisis due to Coronavirus

17 April 2020

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Google and Coronavirus, here come the best practices for health sites

Best practices for health sites and a new markup: continues the work of Google to improve Search Info during the Coronavirus emergency

1 April 2020

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Coronavirus: from Google 800 million dollars to SMEs, WHO and NGOs

From Google 800 millions to support SMEs and research activities against the Coronavirus: the effort of big companies between donations and solidarity

30 March 2020

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Coronavirus, Google advises to limit and do not stop the site

Online activities suffer the effects of the Coronavirus crisis: Google explicitly advise not to stop the site but only to limit its functions

27 March 2020

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