How to build a PDF SEO report with SEOZoom
Our parallel path in deepening some SEO issues in relation to SEOZoom features today specifically fixes on the execution of an SEO report pdf, in the wake of what was already described in the article on SEO Audit of our suite, useful to have a complete picture of the situation of one’s project and to optimize the site thanks to the results received.
The importance of an SEO report
As usual, before we get into the heart of the matter we will pause to describe the basic definitions: as you can easily guess, an “SEO report” is a complex document that contains an analysis of the health of a site and performs a number of functions. First of all, it serves to understand and monitor site visits, to find out where visitors come from, how long they stay and what content gets the most appreciation, but more generally it helps to bring together in a single file the parameters useful for improving the design and content, with the ultimate goal of making the website more attractive to search engines and climb the SERP as much as possible.
SEO pdf reports to check the health of the site
In any field of business, reporting is one of the key elements to know and overcome your limitations, and having a tool that allows you to make structured and accurate online seo reports is definitely an added value. The benefits and practical feedback are many, ranging from the ability to optimize site content on the back of results to customer experience interventions, to guidance for trying to rank certain keywords in the top pages and positions of search results for the queries of one’s interest.
The characteristics of an effective SEO report
As interest in the world of the Internet has grown, so has the number of companies or professionals who “promise” to produce SEO reports or even make SEO report templates available for those who instead intend to perform the analysis for their clients. The difficulty, as often in this field, is trying to figure out what features make a good and effective document: summarizing, we can say that a quality SEO report should provide concise indications of key project data, changes in traffic and keyword rankings, overall performance, analyzing domain metrics, organic traffic and rankings.
Online SEO Report, the main parameters
Generally speaking, the most popular SEO report tools show some “fixed” parameters, which one needs to understand in order to be able to then analyze them correctly and take action accordingly to improve the site. As mentioned, the first data that is highlighted is that of the number of times in which user visited the website, which, combined with page views, allows you to know the value between pages and session, that is, the average number of pages viewed in a single user session. This value has a concrete relevance: if a visitor navigates within the site and dwells on several pages it brings benefits to the whole project, because search engines attribute a high reputation value to this behavior (we also talked about it in the article on how to optimize a site with reference to the value of internal links); however, it is good to emphasize that, in addition to the high number of pages/session, in order to get a good indexing you also need a high length of stay on the site, which communicates to the search engine that that content deserves attention and reserves usefulness for the user.
Tips for your strategy
Other values that can be discovered in these analyses are the “bounce rate” (i.e., as it is known, the percentage of visits to a single page, and therefore the rate of visitors who linger on a single article or page of one’s site), which should always be evaluated along with the user’s dwell time, but above all, the detailed performance of the keywords for which the site is indexed, which is useful to understand the most profitable results and to correct one’s strategy.
The SEO report tool from SEOZoom
So let’s come to SEOZoom’s functions dedicated to this analysis, which is located to be precise in the section called Report PDF because (simply) it precisely allows you to start a crawl and download at its end a PDF SEO report, which contains the main information about the health of the project and the site of interest. In addition, an innovative feature is the ability to customize the SEO report template by choosing which widgets to add to the document thanks to the drag-and-drop editor, which can thus give life to different documents from time to time, extending the possibility of customization even to the title, number of pages and sections of the document, including the text accompanying the “bare” data; for those who do not want to devote themselves to this task, however, the suite also offers the opportunity to choose a template from a previously created and saved report, which is archived and can be selected from the drop-down menu. Having completed the process of creating the report structure you can launch the analysis run: if the site is already included in the projects of the SEOZoom account just select it from the list, alternatively you can enter a domain of your choice. When the system has concluded the scan you just need to save the report in pdf format on your computer or decide to send the file via email, also scheduling the repetition of the analysis with the desired time frequency.
With SEOZoom a customizable Seo report template
From a technical point of view, SEOZoom allows you to analyze the site under some of the main values and indicators; the first area we can call SEO summary report, because it is a clear and precise summary of the current situation of the project, and therefore traffic volumes, visits, performance over time and so on. The other information, on the other hand, concerns the SEO performance report, which is focused more precisely on the performance of the site, and especially the SEO position report and SEO rankings report, that is, the performance of the keywords for which the site is indexed. In this sense, SEOZoom allows you to analyze the keywords monitored in a project, the positions of a single keyword, but also the best or potential keywords, those that entered the SERP and the first page and those, on the contrary, exited and so on, up to the focus on the individual pages of the site, where you can get feedback about the estimated traffic performance over time and the best keywords of that individual content.
