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Google, AI engines, and web traffic: what data really say

How AI is really changing web traffic Overview and AI engines: data, analysis, and strategies for an effective presence in the new landscape

10 June 2025

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SEO

AI and SEO: how to use artificial intelligence to improve SEO

Artificial intelligence applied to SEO: tools, strategies, and tips for integrating AI without compromising quality

9 June 2025

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Scrivere con l’AI richiede verifica, consapevolezza e senso critico

SEO

Trusting ChatGPT is good, but questioning is better

Discover why writing with AI requires verification, awareness, and critical thinking to avoid falling into its hallucinations.

6 June 2025

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SEO

SEO journalism: how information is changing in the age of AI

Journalism, SEO, and AI: digital information amid new tools, content quality, and changing distribution models

5 June 2025

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Di cosa si è parlato nella prima puntata di SEOZoom Caffè: la SEO (e Google) oggi

SEO

SEOZoom Caffè: “With AI Overview, fewer clicks but more conversions”

Fewer clicks, more conversions: AI Overview changes SEO. With SEOZoom, you can test, optimize, and write content that is ready for Google and AI engines.

5 June 2025

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Guida alle leve cognitive del copywriting strategico

SEO

Copywriting and psychological triggers: can we learn from phishing?

Analysis of the most effective psychological levers for strategic copywriting: practical applications on content, microcopy, landing pages, and emails

3 June 2025

Flash news

3 November 2025

Altro che sorpasso: Google sempre più forte, anche grazie all’AI

22 October 2025

OpenAI lancia Atlas, il browser con ChatGPT che sfida Google

22 October 2025

Email marketing Italia: Open Rate in calo (-1.7%), utenti più selettivi

22 October 2025

AI in Search: il 54% le vede, ma solo 1 su 3 clicca i link

SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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SEO

Your Money Your Life and Google: what it is and how to manage content

YMYL: definition, impact on SERPs, Google evaluation criteria and practices to improve the editorial management of sensitive topics

15 April 2025

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SEO

Google indexing: what it is, why it matters and how to avoid problems

Complete guide to Google indexing: meaning, content selection criteria and tools to check if a page is in the index

14 April 2025

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SEO

Doretta82 walked so that Monday could judge you: the evolution of chatbots

From Doretta82 to Monday by OpenAI: the evolution of chatbots that have transformed communication tones in human-machine interaction

11 April 2025

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SEO

Content strategy: what it means, how it's done, examples and models

Complete guide to content strategy: definition, objectives, operational phases, strategic frameworks and tools for every type of content

10 April 2025

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SEO

Napoli is the oldest brand in the world

Naples is the oldest brand in the world: 2500 years of history, identity and inspiration. That's why it's the perfect location for SEOZoom Day 2025

8 April 2025

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Come leggere online, guida ai pattern e alle strategie

SEO

How people read online: text patterns and strategies

How does online reading work? Main visual patterns, from F to Z, and strategies to optimize more readable web content

7 April 2025

News

Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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News

Google Search Central, more info and a new tool for users

A year later, here the story of the interventions on Google Search Central, the Google blog with more features, content and tools for SEOs and not only

7 December 2021

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