What is the keywords meta tag and why Google no longer uses it
Since the first days of the SEO, the meta tags have been useful to communicate to Google the true content of the web pages and to report some information on how they should be displayed in the SERP; still today, more than twenty years later, the search engine relies in part on some meta tags to understand the relevance of the content with respect to user search queries, in particular for title tags and meta description (which can also positively influence the organic CTR). And then there is the keywords meta tag that, although it has been defined useless for over ten years, continues to return in the speeches of those who own or manage a site: That’s why it’s time to analyze what these elements are and why it no longer makes sense or usefulness to insert them into pages.
What is the keywords meta tag
The keywords meta tag is a list of keywords, usually separated by commas, pertinent to the content of a page, that you can (still) insert in the <meta> tag in the <head> section of an HTML document, as in <meta name=”keywords”>.
Meta keywords are a <meta> tag option that could be used to provide more information to search engines about what a page is about.
In general, meta tags are snippets of text that are part of HTML tags and describe the content of a page to search engines and website visitors; they are not shown directly on the page, but only appear in the source code (Ctrl+U). These are, essentially, simple and brief elements that describe the content and help search engines to have more information to understand what a web page is about.
Keywords meta tag: improper use and abuses
For a long time – and by many &nd