SEOZoom Case Study: Elisa Malisan and her travel blog

Not only large editorial portals or e-commerce sites: SEOZoom tools can also help personal projects, maybe born in our free time, and make them profitable or at least more performing. A new testimony in this sense comes from Elisa Malisan, who submits a case study on her travel blog, elimeli.it, to tell us how she uses the suite making it “a study tool (and work, of course) very useful for me”. As in the other case studies, we leave the mic directly to her, who explains with some direct and practical examples what tools she uses and how she puts into practice the information she finds in SEOZoom.

Practical uses of SEOZoom: the case of elimeli.it

Elisa Malisan became interested in SEO “almost as a complete neophyte less than three years ago”. Today the blog Elimeli has a rather stable position on issues related to travel and also to “bureaucratic” issues, and is described as “a window on books and travel stories seasoned with curiosity from the world”, following the philosophy that “no journey ends with a return ticket, writing is traveling again“.

It is precisely on the writing and the production of content that the story of Elisa focuses, which from here we will write directly in first person.

First activities: keyword research and search intent

Before I start writing on a topic, I usually spend time on a keyword research activity and think about what problems the reader wants to solve by searching on Google.

For example, here I want to write an article about “Eastern Sicily”, so I try to understand if it is a main keyword and what are the sub-topics that concern it.

I see that the keywords linked to “Eastern Sicily” are mainly about the concept of itinerary, travel, tour, what to see. I guess people are thinking or planning (in the early stages) a trip to that area.

From the keywords and the FAQs I can assume that at this time of the search they have not yet decided exactly what they want to see, indeed they do not know yet perhaps, and are looking for general information, not too thorough.

Second step: analysis of the SERP and competitor info

The next step for me is to study the SERP: who are the websites on the first page?