SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

4 January 2023

Your Money or Your Life: sensitive content for people’s lives

Your Money or Your Life: for some years now this expression, often presented with the acronym YMYL, is at the […]

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SEO

Links, features, boxes and so much more: a guide to today Google SERPs

Guide to Google SERPs, the search results pages: in addition to blue links, there are various boxes and features that affect results and SEO

3 January 2023

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SEO

SEA vs SEO: the different strategies to gain visibility on search engines

SEA or Search Engine Advertising is paid promotion on search engines: how it works and what benefits this activity has

2 January 2023

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SEO

The list of the structured data showed on Google Research

Google is more and more investing on structured data: which markup to use, rich results appearing in SERP and tips to benefit from these resources

19 December 2022

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SEO

Rich snippets, multimedia results to attract more organic traffic

Rich results and structured data, from Google tips and best practices to optimize content and gain more visibility in SERPs

14 December 2022

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SEO

Here globally comes the Helpful Content system: beware of content usefulness

Helpful Content system, Google's algorithm that evaluates usefulness and quality of content, is finally available for everyone

7 December 2022

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SEO

What is a keyword and which are the SEO ones

What is a keyword and which are the kind of keywords to use on a site, page or in an article in order to acquire rankings on Google and conversions

30 November 2022

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SEO

Keyword cannibalization: when a site competes against itself

The phenomenon of keyword cannibalization can cause damage to both SEO and site ranking: how to address and solve the problem

28 November 2022

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SEO

Guide to Schema.org, the heart of semantic SEO

Schema.org is the vocabulary that improves search engine crawling and understanding, triggering richer and more relevant results in SERPs

25 November 2022

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SEO

Google guidelines, the compass for fair SEO strategies

Google has specific guidelines for SEO: official rules and tips to create sites that rank in SERP and do not risk penalties

19 October 2022

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