SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

28 March 2023

Share of voice: what it is, why it matters and how to measure it

The share of voice is one of the basic metrics of marketing and digital advertising, because it measures the visibility […]

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SEO

Guide to the 200 ranking factors on Google

On our articles we often talked about the ranking factors used by Google, key element to whoever approaches SEO activities […]

27 March 2023

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SEO

A guide to site migration: explanations, mistakes and SEO tips

It is a sensitive, and in some ways even tedious, process, since net of the benefits it can produce in […]

23 March 2023

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SEO

Google Knowledge Panel, guide to the Entities informative database

Let us introduce to you Google’s Knowledge Graph, the huge database of information that allows Google to provide immediate, concrete […]

22 March 2023

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SEO

Google Discover, the definitive guide to the Google feed

It is one of the most innovative features in recent years, capable of presenting users with queryless content based on […]

21 March 2023

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SEO

What is a link and why they are important for the Web

We often talk about it, especially when we refer to off-page optimization strategies, but so far we have never focused […]

17 March 2023

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SEO

Entity and SEO: how to optimize and exploit entities according to Google

Things, not strings. It was 2012 when Google’s then senior vice president Amit Singhal used this expression to introduce the […]

13 March 2023

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SEO

Cumulative Layout Shift: what it is and how to optimize the metric

It is a frustrating experience to say the least: we start reading online content when, all of a sudden, the […]

9 March 2023

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SEO

Sitemap: what it is, how to submit it to Google, and why it is useful for a site

We can define it as a real map that helps search engines make their way through our website, finding (and […]

8 March 2023

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SEO

Guide to structured data: what they are, how to use them and why they are useful

This is a topic that is becoming increasingly central and important, and it comes into play when we talk about […]

6 March 2023

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