SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

http2

SEO

27 October 2023

HTTP/2, an evolutionary leap in the web (including for sites and Google)

It has been called a significant step forward in the complex system of the Web, capable of a offering a […]

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SEO

Google SafeSearch, the filter to explicit content in the Search

Safe Search is the filter that Google applies to images, videos and websites with explicit content and it can also impact organic traffic

26 October 2023

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SEO

Guide to the meaning of organic search and organic traffic for sites

A guide to what organic search means, how it differs from paid search, and why organic traffic is important

24 October 2023

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SEO

Looker Studio: how to integrate Search Console data and SEOZoom

Guide to Looker Studio, Google's platform for creating custom reports from various sources, such as Search Console and SEOZoom

23 October 2023

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SEO

Watch out for Google penalties: how to recognize them and recover

They are every SEO's nightmare, but they can be avoided: guide to Google penalties, actions to downgrade a site or URL

20 October 2023

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SEO

A guide to heatmaps, also useful to SEO

A heatmap or heat map is an effective tool to understand users' interaction with pages and can give a boost to SEO

19 October 2023

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SEO

Bubble charts in Search Console to optimize SEO strategies

From Google tips for using bubble charts in Search Console to facilitate analysis on data and queries for our SEO strategies

17 October 2023

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SEO

Organic traffic drops, the most likely causes according to Google

Why does the site lose organic traffic? Tips for analyzing the causes of losses and directions to recover ranking and visibility

16 October 2023

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SEO

Search engine algorithms: what they are and how they work

Not one, but many algorithms, each one with its own purposes and duties: knowing how this wide system works can help us work better

13 October 2023

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SEO

Understanding the messy middle in the consumer funnel

Messy Middle is the crucial decision space between stimulus and purchase: here's how brands can guide consumers on the path to purchase

12 October 2023

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