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If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO
15 October 2025

Discovery commerce: leveraging TikTok as sales channel

It happens without you even noticing. You’re scrolling through videos, a mix of entertainment, information, and relaxation, then you see […]

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EEAT and AI: a fistfull of clicks

Nowadays, everything is AI or has something to do with it, so the question naturally arises: does Google’s E-E-A-T (Experience, […]
10 October 2025
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What is Generative Engine Optimization (GEO)?

GEO is the evolution of SEO designed to ensure that your content is selected and cited by AI (AI Overview, […]
2 October 2025
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Brand Monitoring: you are (also) what others say about you

Reputation is your brand’s most valuable asset and, in the digital landscape, also the most exposed. The conversations that define […]
26 September 2025
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Search Quality Rater Guidelines: take a peek inside Google

What does Google consider quality? How does it distinguish content that deserves attention from mediocre or even harmful content? As […]
18 September 2025
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SERP, SEO and AI Overview: history repeats itself

Everything that is SERP is SEO, even the AI Overview. It is not the end of search, but just another […]
12 September 2025
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