SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

31 July 2025

Being a copywriter today: making a difference with words, data, and AI

Even without realizing it, we interact with the work of a copywriter dozens of times a day. It’s in the […]

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SEO

What a shock for SERPs: all the data from Google's June Core Update

Sixteen days of volatility and changes in the landscape, with an immediate and visible impact. This time, the rollout of […]

29 July 2025

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SEO

EEAT for e-commerce: how to build trust and visibility today

Do you have an e-commerce site? Then you know that nowadays it’s not enough to have a fast website, well-organized […]

24 July 2025

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SEO

Link Building or Digital PR: that is the question

In the world of SEO, there are choices that seem opposite but are actually just two sides of the same […]

21 July 2025

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SEO

From one piece of content, 18 resources: the power of strategic content repurposing

Imagine you have a single tile in your hands and, with a little strategy, that tile multiplies, becoming the beating […]

18 July 2025

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SEO

Emojis in marketing: 5 reasons to use them (and 5 to avoid them)

We use them to wink, to reinforce a message, to make ourselves understood “without explaining too much.” But are emojis […]

17 July 2025

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SEO

Content is everywhere: data and consistency for a successful multichannel marketing

95% of buyers use more than one channel, and 73% prefer to do so in an integrated way. This is […]

14 July 2025

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SEO

New brand KPIs: beyond SEO, inside the algorithm

There is a temperature that is starting to rise, and it’s not the weather, but the fever surrounding three words: […]

11 July 2025

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SEO

E-commerce funnel: goodbye straight line, hello smart loop

Are you still thinking about the funnel? If you continue to optimize your marketing by thinking about a customer who […]

26 June 2025

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SEO

What is the best CMS for e-commerce website? It depends (and we'll tell you what on)

Managing an online store is increasingly a matter of technological choices. And CMS is one of the most decisive, because […]

23 June 2025

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