SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

19 November 2024

Tips for planning your PPC and Paid Media budget in 2025

How to optimize the PPC budget for maximum impact? One of the most common questions in PPC management is “how […]

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SEO

Google's farewells in 2024 and marketing trends to be abandoned in 2025

The year 2025 is upon us, and we find ourselves (alas!) taking stock of how many once-essential Google functions and […]

15 November 2024

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SEO

Web rendering: what it is, what it is for, how it impacts SEO

When we think of search engines, the first thing that comes to mind is their task of discovering and indexing […]

12 November 2024

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SEO

Evergreen content: what it is, how to write and update it

This is evergreen content. Read today, six months from now, or two years from now, it will continue to provide […]

11 November 2024

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SEO

Site traffic: what it is, how to monitor it and detect any drop

It is not just a set of isolated numbers nor just a question of quantity: a site’s traffic is an […]

7 November 2024

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SEO

Query string: what it is, what it is for, how it impacts SEO

At first glance they may seem like minor technical details, but they have an impact that is likely to be […]

4 November 2024

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SEO

Peak Season: what it is and how to prepare your e-Commerce

For the U.S., it is the Peak Season, while we can call it the “very high season”: we are talking […]

31 October 2024

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SEO

Zoom Authority: what it is, what it measures, and how it is calculated

How do you measure the value of a site? What are the parameters to consider? And how long does it […]

29 October 2024

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SEO

Landing page: what it is and how to create a perfect one

It is one of the fundamental elements of any conversion-oriented digital marketing strategy, but to make it truly effective, certain […]

28 October 2024

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SEO

SEO seasonality and e-Commerce: what it is and how to anticipate trends

It is not enough just to take care of the “what” and the “how”: in any kind of business, and […]

24 October 2024

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