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KPI (Key Performance Indicator)

Glossary

A KPI, or Key Performance Indicator, is a measure used to evaluate the effectiveness of a strategy or activity in terms of achieving strategic and operational goals.

In digital marketing, KPIs can include measures such as website traffic, conversions, bounce rate, time spent on page, and many others.

KPIs help to understand whether marketing strategies are working and where changes or improvements may be needed.

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