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HTTPS protocol, from Google tips and best practices for the migration

A focus on the HTTPS protocol, on how it works, on the reasons that could convince you to use it, […]

21 September 2020

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Googlebot scans HTTP/2 sites (but there are no ranking benefits)

Starting in November, Googlebot will begin to support HTTP/2 crawling for “selected sites”, with significant efficiency benefits. However, there will […]

18 September 2020

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Page loadings, indications on site speed

It is one of the questions that nags (or should nag) webmasters, developers and site owners: how fast should a […]

17 September 2020

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SEO false myths, what to know on site migrations

No particularly new information, but a useful recap on some key topics that SEO should fully understand to avoid mistakes […]

16 September 2020

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Google Discover, more updates for the customized feed

At Mountain View work never stops and, with all the products and surfaces of the Google ecosystem, i