Blog

[rt_reading_time]

Read

SEO

Is it better to use relative or absolute URLs for the site and the SEO?

URLs can be absolute or relative: a guide to the two approaches, that can have pros and cons and also impact the SEO

15 October 2021

[rt_reading_time]

Read

SEO

Case sensitive URLs for Google, pay attention to upper and lower case

Case sensitivity is the distinction between upper and lowercase and can mean a lot to the SEO: the cases of URLs and robots.txt files

13 October 2021

[rt_reading_time]

Read

SEO

Titles and descriptions, the new Google guide to control snippets

Google publishes new documents about how to manage and control snippets among Search and avoid issues with titles and meta descriptions

12 October 2021

[rt_reading_time]

Read

SEO

Maslow's pyramid and SEO: the theory of needs applied to site content

Maslow's pyramid explains the hierarchy of needs and is useful to the SEO so to know and meet the search intent with quality contents

7 October 2021

[rt_reading_time]

Read

SEO

Google Search, best practices for the SEO of ecommerce sites

Google publishes a new document with the SEO best practices to create the best possible e-Commerce site for users and Search

6 October 2021

[rt_reading_time]

Read

SEO

Branded and non-branded keyword, what they are and how to use them in the SEO

A focus on branded and non-brand keywords: what they are, what is the difference and how they impact on strategies and organic traffic

4 October 2021

Flash news

8 July 2026

E alla fine i social entrano nei dati Search Console

26 June 2026

Sei americani su 10 leggono già l’AI nei risultati

17 June 2026

La ricerca AI diventa un filtro d’acquisto prima del clic

17 June 2026

Bing porta anche intenti e topic nei report AI

SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

[rt_reading_time]

Read

SEO

Marketing online and Coronavirus, from Google here comes a manual with strategies

From Google a guide to help companies adapt their digital marketing strategies to the Coronavirus crisis and prepare themselves for what is coming

28 April 2020

[rt_reading_time]

Read

SEO

eCommerce sites, suggestions to increase sales

Tips to increase eCommerce sales by enhancing 4 areas: design, user experience, checkout and the structure of both categories and product tabs

23 April 2020

[rt_reading_time]

Read

SEO

Hiding contents from Research with Google removal tools

Guide to Google Search Console removal tools, useful to temporarily or permanently hide pages from the engine's search results

21 April 2020

[rt_reading_time]

Read

SEO

New sites, Google's tips to increase ranking

Brand new sites often have issues in emerging on Google: tips and indications to set a strategy of effective results and better rankings

16 April 2020

[rt_reading_time]

Read

SEO

To invest on SEO is both useful and important, Google says

Google offers some real case studies to showcase the value of SEO and the results reached by applying enhancing strategies for the site

14 April 2020

[rt_reading_time]

Read

SEO

How to manage Google's featured snippets so not to lose clicks

Are featured snippets useful or damaging for sites? Here's how to figure out the impact on CTR and optimize both site and contents so not to lose clicks

3 April 2020

News

Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

7 days for FREE

Discover now all the SEOZoom features!

Try SEOZoom