SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO
24 January 2020

Google January 2020 Core Update, a preliminary assessment

Strong fluctuations among italian SERPs, mostly on the pages following the first one, and big volatility in Top10 for UK […]

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Structured data do not help the site's ranking

There isn't any correlation between a site's ranking and use of structured data, because the markups are only needed to activate possible features in SERP
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Are there any SEO techniques for Google BERT?

Google BERT is working almost all over the world: how to optimize site contents, then? We need to write in the most natural way, says Google
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High bounce rate, here are the most frequent causes

A high bounce rate is a signal of SEO weaknesses on the site: among the issues generating problems are a poor user experience or low quality contents
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Monitoring site performance with Google Search Console

Google Search Console performance reports allows to monitor site's performance on the search engine: here is how to use the tool
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Site verification on GSC, most frequent errors

Google Search Console's domain verification process is not truly complex, but there are some errors that risk to jeopardize the entire work
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SEO questions: Google answers to the most frequent ones

Technical doubts, but also advice on ranking and page optimization: Google's John Mueller answers the most frequent SEO questions
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Google Research, 2019 main changes and trends

Overview on news, changes and trends emerged from both the SEO and Google Research during this just ended 2019
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