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If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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A Google video explains how Research works

How does Google Research work? A new video of the company explains in a simple way the concepts of scanning, indexing and ranking
12 December 2019
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Refreshing evergreen contents to acquire new traffic

Evergreen contents' revision and study of seasonality can bring great results and new traffic to the site: a guide to interventions
10 December 2019
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How does Google Research work: indexing and ranking

How does Google Reasearch work and what does to index and rank a site mean: a glance to fundamental notions for both online activities and the SEO
4 December 2019
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Google: headings are useful to clarify the paragraphs' focus

Google comes back to clarify the importance of headings to SEO: they are useful to define and describe the web page focus to both crawlers and users
4 December 2019
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How to use Google Search Console, official suggestions

A Google Youtube series offers official advice on how to use Google Search Console and its tools, precious to monitor the site's performance
3 December 2019
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Images and site performance, optimization's advice

Image optimization boosts site performance and makes page load faster: 7 suggestions to put into practice on web sites
29 November 2019
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Follow and Nofollow Links, differences and types of use

Follow and nofollow links: what do these attributes mean and what kind of importance they have to search engines and one's personal online site
28 November 2019
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When do we need a web developer? Google tells us!

More of Google's guides for beginners, with advice to build an effective web site and know if it is necessary to rely on a web developer
27 November 2019
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Rich answers keep on growing on Google

Eric Enge's analysis on Google SERPs shows the ongoing growth of rich answers: a spike for image carousels, wait for Google BERT
26 November 2019
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