SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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The science behind Google Web Vitals metrics

Google explains the study behind the Web Vitals: optimizing metrics and performances can bring actual results to the site and make the user journey smoother
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Page Experience, Google publishes the FAQs on the update

Still having doubts about Page Experience? Google publishes FAQ to explain what's behind the concept and how indicators affect ranking
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Which is the best URL structure for SEO and the UX?

What is a Url and which is the best SEO structure to guarantee the higher user experience and the best impact on site ranking on Google
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Sitemap XML, 3 steps to improve the SEO

Three questions to understan if our XML Sitemap is effective: are relevant URLs missing? Are there URLs to remove? And has Google indexed all pages?
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What is the search journey and why Google also need it

The search journey is the path of the users on Google: analyzing it helps us to better focus our contents and even Google uses it
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Google featured snippets, a complete guide for the SEO

In-depth analysis on featured snippets and their traits: a focus on YMYL queries snippets so to understand what Google actually rewards
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