SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

3 March 2025

Customer journey: definition, meaning, stages and advantages

What makes a customer choose one brand over another? What factors influence the transition from interest to purchase and loyalty? […]

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SEO

Bing Webmaster Tools: complete guide, tools and best practices

Google isn’t the only option! Of course, the Mountain View giant is still “the” most used search engine in the […]

28 February 2025

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SEO

Storytelling: what it is, how it works and why it is useful in marketing

Using words to turn a concept into an experience and a product into a story capable of making connections and […]

27 February 2025

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SEO

Structured data: what it is, what it is used for and how to implement it

The search for online visibility certainly depends on the quality of the content, but also on the ability to make […]

25 February 2025

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SEO

Google Business Profile: what it is, what it is for, visibility strategies

It takes a few seconds to decide whether to enter a shop, book a service or call a company, especially […]

24 February 2025

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SEO

Conversion rate: what it is, how it is calculated and how to improve it

Attracting a customer to a store or bringing visitors to a site is only part of the job: what really […]

21 February 2025

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SEO

Customer Experience: meaning, examples and CX best practices

A satisfied customer returns, buys again and recommends the brand. On the contrary, a disappointed consumer abandons and often leaves […]

20 February 2025

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SEO

CRM: what it is, what it is for, how it works, and why it is useful

Scattered contacts on spreadsheets, neglected e-mails, fragmented communications between departments and vanishing sales opportunities: for many companies this is daily […]

18 February 2025

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SEO

Web Almanac 2024: data and insights on SEO, UX and performance

Resources such as robots.txt are being better configured, Core Web Vitals are showing steady growth, and some modern standards, such […]

17 February 2025

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SEO

Social competitor analysis: what it is, what it is for, and how to do it

Every post, every video, every interaction on social is a clue to the real tastes, habits, and needs of the […]

14 February 2025

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