SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

19 April 2023

Crawl budget: what it is, why it matters to SEO and how to optimize the value

It is the parameter that identifies the time and resources Google intends to devote to a website through Googlebot scans, […]

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SEO

Google Reviews System: the algorithm on product reviews

It is called the Reviews System and it is one of the automatic ranking systems that Google uses in various […]

17 April 2023

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SEO

How to monitor Search Console data in Looker Studio

If you can’t measure it, you can’t improve it, said Lord Kelvin; paraphrasing this archaic aphorism, then, if we can […]

7 April 2023

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SEO

KPIs and SEO: guide to key organic performance indicators

Monitoring the performance of strategies is as fundamental as the type of intervention we have decided to apply, and this […]

30 March 2023

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SEO

Share of voice: what it is, why it matters and how to measure it

The share of voice is one of the basic metrics of marketing and digital advertising, because it measures the visibility […]

28 March 2023

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SEO

Guide to the 200 ranking factors on Google

On our articles we often talked about the ranking factors used by Google, key element to whoever approaches SEO activities […]

27 March 2023

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SEO

A guide to site migration: explanations, mistakes and SEO tips

It is a sensitive, and in some ways even tedious, process, since net of the benefits it can produce in […]

23 March 2023

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SEO

Google Knowledge Panel, guide to the Entities informative database

Let us introduce to you Google’s Knowledge Graph, the huge database of information that allows Google to provide immediate, concrete […]

22 March 2023

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SEO

Google Discover, the definitive guide to the Google feed

It is one of the most innovative features in recent years, capable of presenting users with queryless content based on […]

21 March 2023

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SEO

What is a link and why they are important for the Web

We often talk about it, especially when we refer to off-page optimization strategies, but so far we have never focused […]

17 March 2023

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