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If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO
8 April 2025

Napoli is the oldest brand in the world

When we think of big cities and their cultural impact, the concept of brand identity emerges naturally. London, Paris, New […]

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How people read online: text patterns and strategies

Opening a web page, quickly scanning it, identifying a couple of keywords and then closing it without having read everything. […]
7 April 2025
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Voice Search: from keyboard to voice

“Hey Siri, search for Guardians of the Galaxy on Google” ‘I found ten results for Guardrails of Galicia on Google’. […]
4 April 2025
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How to recover abandoned carts and increase conversions

A user visits a website, selects products, puts them in the shopping cart and then leaves the page without finalizing […]
1 April 2025
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March 2025 Core Update: the complete analysis by SEOZoom

For the third consecutive year, Google has chosen March to reopen the chapter on algorithmic updates and push towards a […]
31 March 2025
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Social Listening: not magic, but strategy

Are you really listening to me? No, we’re not having a discussion as a couple and this is not the […]
28 March 2025
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Maslow's hierarchy of needs: the pyramid of digital strategies

Over 80% of purchasing decisions are influenced by psychological and motivational factors, often subconscious. People don’t choose a product just […]
25 March 2025
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