SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

24 July 2025

EEAT for e-commerce: how to build trust and visibility today

Do you have an e-commerce site? Then you know that nowadays it’s not enough to have a fast website, well-organized […]

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SEO

Link Building or Digital PR: that is the question

In the world of SEO, there are choices that seem opposite but are actually just two sides of the same […]

21 July 2025

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SEO

From one piece of content, 18 resources: the power of strategic content repurposing

Imagine you have a single tile in your hands and, with a little strategy, that tile multiplies, becoming the beating […]

18 July 2025

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SEO

Emojis in marketing: 5 reasons to use them (and 5 to avoid them)

We use them to wink, to reinforce a message, to make ourselves understood “without explaining too much.” But are emojis […]

17 July 2025

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SEO

Content is everywhere: data and consistency for a successful multichannel marketing

95% of buyers use more than one channel, and 73% prefer to do so in an integrated way. This is […]

14 July 2025

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SEO

New brand KPIs: beyond SEO, inside the algorithm

There is a temperature that is starting to rise, and it’s not the weather, but the fever surrounding three words: […]

11 July 2025

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SEO

E-commerce funnel: goodbye straight line, hello smart loop

Are you still thinking about the funnel? If you continue to optimize your marketing by thinking about a customer who […]

26 June 2025

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SEO

What is the best CMS for e-commerce website? It depends (and we'll tell you what on)

Managing an online store is increasingly a matter of technological choices. And CMS is one of the most decisive, because […]

23 June 2025

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SEO

Less traffic from Google? That could be good news!

What if having less traffic from Google were a positive sign? No, it’s not the heat talking, and it’s not […]

19 June 2025

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SEO

Brand matters more than budget – and trust helps you beat the giants

If budget were enough, Yahoo would still be relevant and we would all be walking around wearing Google Glass. But […]

17 June 2025

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