SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

9 January 2026

December 2025 update from Google, analysis of the impact in Italy

Eighteen days of rollout, a seismic “tremor” that disrupted SERPs without particularly high peaks, and a conclusion that came just […]

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SEO

Do Google and AI really read your website? A complete guide to rendering

You can’t rank what the search engine can’t see. Have you ever thought about that? You publish a page, optimize […]

7 January 2026

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SEO

Zero-click marketing: surviving and monetizing even without clicks

Remember when social media, Google, and newsletters were just “pipes” designed to drive traffic to your website? Well, that world […]

30 December 2025

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SEO

From hashtags to keywords: a practical guide to Social SEO

A hashtag in front of a word, and that word ceased to be just text: it became a place, a […]

19 December 2025

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SEO

Social media is the new television

I’ve forgotten what it’s like to log onto Instagram and interact with posts created by my friends: looking at photos […]

12 December 2025

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SEO

Trust and authority? You can (also) build them on Reddit and Quora

Try it out: open Google and search for a decision-making query, such as “best CRM for SMEs.” Scrolling through the […]

10 November 2025

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SEO

The real value of Black Friday is not selling, but learning

Your Black Friday ideas might fail: not because they are wrong, but because we live in a market where even […]

7 November 2025

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SEO

The e-commerce alphabet: turn acronyms into profit

Open your e-commerce dashboard and you’ll be overwhelmed by an alphabet that seems indecipherable: CAC, AOV, CLV, ROAS… It’s easy […]

6 November 2025

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SEO

Black Friday: 5 optimizations for the final rush of your e-commerce business

The countdown to November 28 has begun. Your action plan for Black Friday, which you put together in September, is […]

4 November 2025

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SEO

The monsters of digital marketing and the fear of AI

Forget trick-or-treating, ghosts, and decorated pumpkins! The anxiety of opening Analytics and finding your traffic has plummeted; the fear that […]

31 October 2025

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