SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

24 October 2025

Filter Bubbles on social media: a guide for brands to join the right ones

Do you feel comfortable in your feed? Of course you do. It was designed to make you feel that way. […]

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SEO

Fewer clicks, more conversations: Google's AI Mode is here. What now?

From October 8, you can talk to Google in Italy too. Type in a query, launch the search, and you […]

21 October 2025

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SEO

User-generated content: market your business with the voice of your customers

Try an experiment. Search online for a review of a product you want, such as the headphones or running shoes […]

20 October 2025

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SEO

What you don't know about Black Friday: discount anxiety

Every year in November, the marketing calendar marks a small masterpiece of collective manipulation: Black Friday. A day that sells […]

17 October 2025

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SEO

Discovery commerce: leveraging TikTok as sales channel

It happens without you even noticing. You’re scrolling through videos, a mix of entertainment, information, and relaxation, then you see […]

15 October 2025

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SEO

Optimizing e-commerce in 2025: the challenges of SEO, AI, and social media

One user asks ChatGPT for the “best cordless vacuum cleaner under $200.” Another buys an item of clothing directly from […]

13 October 2025

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SEO

EEAT and AI: a fistfull of clicks

Nowadays, everything is AI or has something to do with it, so the question naturally arises: does Google’s E-E-A-T (Experience, […]

10 October 2025

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SEO

SEO, GEO, AEO, and AIO: online search has a new vocabulary

Our industry has a real passion for acronyms. We have been collecting them for over twenty years, but in recent […]

9 October 2025

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SEO

What is Generative Engine Optimization (GEO)?

GEO is the evolution of SEO designed to ensure that your content is selected and cited by AI (AI Overview, […]

2 October 2025

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SEO

Brand Monitoring: you are (also) what others say about you

Reputation is your brand’s most valuable asset and, in the digital landscape, also the most exposed. The conversations that define […]

26 September 2025

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